The large supermarkets have already harnessed the power of the printed banner – displaying their latest product or special offer at every opportunity as you park up or wander around their store. There is no reason why you can’t take a leaf out of their book and do exactly the same for your business. With printed banners being so reasonably priced compared to many other forms of marketing it could also be cheaper than you think.
Make the most of your banner
An average consumer will evaluate your printed banner (and therefore your business) within 3 seconds, so the task to command their attention is a big one. There are a number of ways you can make the most of the banner you’ll be using in your shop or market stall:
- Choose the right location for your banner. Where will your banner be seen the most? Once you have a way to display your banner in the right place it will be really easy to change your banners regularly.
- Although many banners have a long indoor and outdoor life, you should keep your banners fresh by changing them regularly. If you have the same banner on display week after week your potential customers will simply stop seeing it. Have a bank of 3 banners that you can display on a rolling program, so it always looks like you have something new to say.
- Make the design easy to read. Don’t overcrowd it with lots of text and information – choose your key message and stick to it.
- If you don’t feel comfortable designing your own banner or would like the professional touch just ask a reputable banner printing company about their design service. They will be able to provide a professional service and all you will need to do is tell them what you want. Think about the colours you usually use when promoting your business and the message you want on your banner.
Why choose to use printed banners?
One of the most obvious reasons is the price. With banners starting from only £19 including VAT and delivery it’s hard to think of a reason not to try them! For just £19 you could be promoting your business or services to hundreds or even thousands of people. That’s the kind of return many other marketing methods just can’t deliver.
Printed banners are so versatile. You decide exactly what is shown on the banner and exactly where to put it. If you don’t like the first place you put it for some reason, simply take it down and move it to a different location.
Printed banners are weatherproof, so you can use them indoors and outdoors or take them to any markets you may be trading at.
Banners are really easy to roll up and store away, so if you don’t want to display your banner all the time you can pack it away until you’re ready to use it.
They can be colourful and vibrant, making them really eye-catching. If the banners are digitally printed there will be no extra costs for colours on the banner – it is all included in the price.
You can often get banners very quickly, so if you have an idea for a promotion you could be displaying the banner shouting about this within a few days.